Tuesday, October 1, 2019

Experiential Marketing & VR/AR: Silversea Media & REDtone Collaboration

Virtual reality (VR) is much more than a gimmick. By 2020, a third of global consumers are expected to be using virtual reality. It is no surprise that this growing industry offers a massive opportunity for brands because of its unique, memorable, and highly engaging experiences it creates. Thanks to technological development, experiential marketing has become more available for businesses.

Introducing flexiCraft

flexiCraft is a collaboration between Silversea Media Group (SMG)and REDtone powered by SMG’s SilVRcraft Technology™. At its core, flexiCraft’s virtual reality solution enables brick-and-mortar businesses to digitize their physical assets. Moreover, they can then integrate it into their e-commerce platform to offer customers revolutionary online shopping experiences.

An ever-growing number of industries have already discovered the benefits of SilVRcraft Technology. It has been adopted in retailing, hospitality, real estate, libraries & museums, exhibition centres, and many other commercial segments.

Virtual reality helps create experiential marketing and increase business revenue.
Introducing flexiCraft

Our Features

Scan a Space

flexiCraft allows you to effortlessly create and communicate virtual property and floor level views with 720-degree cameras and 3D scanners. Our scanning solutions are one of the fastest ways to capture captivating ‘point-of-view’ shots with the right combination of speed, price, and experience. This will allow you to showcase your products or premises to viewers anytime, anywhere from a mobile, tablet or desktop.

Share & Engage

It’s easy to distribute visualisations of your beautiful, fully immersive spaces. There are ways for you to share them. You can embed them like a video or provide a link or a QR code. No downloads or plug-ins required! This means you can build experiential marketing in the digital space and accelerate the buying decision within seconds.

A Powerful Collaboration to Transform Customer Experiences

The potential for displaying physical goods as 3D virtual models is enormous. Real-time 3D could alleviate the real pain that comes with creating and delivering e-commerce content. Appliances, apparel, accessories and home furnishings are just a few of the product categories that lend themselves well to being represented in 3D. Through flexiCraft, buyers are able to view a product from all angles. They can zoom in and out, click or tap on parts of the 3D model to get more information while considering a purchase.

Drive Higher Traffic and Revenue

Virtual reality content has the potential to drive more visitors, sales and conversions than photos or even videos. It is a great way to generate more traffic, engagement and leads for businesses. Essentially, it can help smoothen the sales process and improve closing rates.

Immersive Experiential Marketing

Back in the days, film was the most immersive storytelling medium. Today, virtual reality provides a feeling of presence, which makes it a powerful tool of brand storytelling. You can create an interactive user experience through visual and audio cues to make the story more impactful.

Leveraging SilVRcraft Technology™, Silversea Media Group delivers high fidelity 3D digital copies of physical locations. It enables end-user to access the digital experience from anywhere, at any time and from any device.

SMG has a proven track record of deploying strategic collaborations to manage and/or analyze physical locations for businesses throughout the region. Ultimately, we invest the time to understand our clients’ business needs, their projects and their audiences. All to ensure our creative exceeds everyone’s expectations.

Interested in our solutions? Get in touch now.

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